I’m always on the lookout for something new… something different in Marketing tools. Found this browsing at Borders a few weeks ago, and its pretty hot off the press. The subtitle is “Marketing with Meaning’, and it really is chock full of good ideas good examples, and inspiring thoughts.
For those of us looking to get beyond interrupt-driven marketing, and even beyond good solution marketing, I say this is a must read.
The audio version available through Audible.com was really well done too. Kept me going through numerous workouts. Exercise the brain while exercising the body? Cool! And… on the book’s web site, there’s also an iPhone book companion to help exercise what you read.
Learn more here:
The Next Evolution of Marketing - Connect with your customers by marketing with meaning.
Bob Gilbreath, Cheif Marketing Strategist, Bridge Worldwide.
- Change This Manifesto: Meaningful Digital Strategy
- Marketing with Meaning.com
- Print version on Amazon.com
- Audio version on Audible.com
Life is short. Live well.
Jim Price is a Marketing professional at Cadence Design, currently engaged in marketing communications, web, and social media management. 
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